Pros 
Cons 's response:
The Price Point: A Serious Consideration
Meatsmith - Specialty Butcher & Wine Merchant in Brighton is generating considerable buzz, but much of it revolves around a single, consistent concern: the price. Several customers have voiced significant disappointment with the cost of items, suggesting it's considerably higher than other Brighton butchers offering comparable, or even superior, quality. The raw data is stark: a customer reported paying $34 per kilogram for plain chicken breast, a figure deemed "daylight robbery" by many. One particularly striking example highlighted a purchase of four burger patties, four porterhouse steaks, and eight crumbed chicken schnitzels totalling a staggering $137. This experience, alongside other similar accounts, paints a picture of a premium establishment with a price tag to match – potentially to a point where it outweighs the perceived value.
"Highway Robbery! Purchased 4 burger patties, 4 porterhouse steaks and 8 crumbed chicken schnitzels. Wait for it....$137! Yes you read that right." - A concerned customer
The high price point isn't simply about feeling overcharged; it’s compounded by criticisms of the meat quality at that price (addressed further below). While the location in affluent Brighton might somewhat justify higher pricing, customers feel the price doesn’t reflect the quality or size of the portions received. It’s clear that Meatsmith needs to carefully evaluate its pricing strategy in relation to local competition and customer expectations. Using another Brighton butcher as a benchmark, individuals are struggling to reconcile the cost with what they’re getting.
Quality Concerns & Specific Product Feedback
While a certain number of reviewers praise the selection and suggest decent overall quality, a recurring theme in the negative feedback is issues with the actual meat. The most prominent complaint surrounds a shockingly tough scotch fillet, described as “old boots” tough, demonstrating a significant departure from the standard expected from a specialty butcher. Furthermore, the burger patties purchased at the aforementioned high price were criticised for being excessively fatty, with a noticeable lack of seasoning – a considerable letdown considering the costs involved. Of particular concern was the amount of oil released during cooking, a sign of low-quality fat content. The chicken Kiev, another popular item, was deemed comparable to supermarket offerings, failing to justify Meatsmith's premium positioning.
Here's a summary of specific product feedback:
| Product | Customer Feedback |
|---|---|
| Scotch Fillet | "Old boots" tough, not up to standard |
| Burger Patties | Excessive fat, poor seasoning, oily |
| Chicken Kiev | Comparable to supermarket quality |
| Chicken Breast | $34/kg - considered excessively expensive |
| Toulouse Sausages | Praised – described as "wonderful" |
This suggests inconsistencies in quality control, with some products (like the Toulouse sausages) receiving high praise while others, like the Scotch fillet and Kiev, are viewed as markedly below par for a specialty butcher.
The Upsides: Selection, Service and the Wine Offering
Despite the pricing and quality complaints, Meatsmith receives positive commentary in other areas. The shop’s selection is frequently mentioned as a significant strength, providing customers with a wide range of cuts and products beyond the typical butcher. It’s particularly highlighted as a valuable resource during Christmas time, offering assistance and a comprehensive selection to cater to holiday needs. The range of condiments and specialty items also receives positive mentions, contributing to a complete ‘meal solution’ shopping experience.
Customer service appears to be a strong point too. The staff are consistently described as friendly and helpful, offering a positive interaction for those visiting the store.
Meatsmith also distinguishes itself with a well-stocked wine merchant side of the business. The selection of wines is described as “excellent,” adding an extra layer of appeal for patrons looking to pair their meat purchases with a suitable beverage. This dual offering of high-quality meat and wine is a unique selling point for the business.
Accessibility and Operational Details
Meatsmith is making efforts to be an accessible and convenient option for Brighton residents. The shop boasts wheelchair accessible parking, making it easier for those with mobility needs to access the store. The quick visit nature of the shop’s design appeals to busy shoppers.
Here's a summary of their operational details:
- Opening Hours: Consistent hours from Monday-Friday (8 AM - 5 PM) with Saturday operating at the same schedule, and closed on Sundays.
- Service Options: Meatsmith provides considerable flexibility with:
- Curbside pickup available.
- Delivery to your door.
- Traditional in-store pickup.
- In-store shopping for a browse and purchase.
- Payment Methods: Acceptance of credit cards, debit cards, and NFC mobile payments increases convenience for customers.
The consistency in opening hours and wide array of services provides a reliable and convenient shopping experience for the Brighton community. However, it would benefit them to ensure a more streamlined and quality-assured experience, especially given the premium price point.